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Seawings, a unique provider of aerial tours over the iconic city of Dubai, was the sole seaplane operator in the UAE. Despite offering a distinctive and captivating experience, they faced the challenge of low brand awareness and visibility in a highly competitive tourism market. Seawings sought Cognitive Branding’s expertise to establish a robust social media presence and transform their brand into one of the most sought-after experiences in Dubai.
Social Media Setup: We initiated the project by setting up Seawings’ social media accounts on platforms like Instagram, Facebook, and Twitter. Each platform was strategically chosen to target different segments of their audience.
Content Strategy: We developed a comprehensive content strategy that aimed to showcase the breathtaking views and unique experiences Seawings offered. This strategy included the creation of visually stunning posts, videos, and stories.
Engagement Plan: We devised an engagement plan to connect with the audience on a personal level. This involved responding promptly to comments, addressing inquiries, and fostering a sense of community among followers.
Influencer Partnerships: Leveraging Dubai’s vibrant influencer community, we collaborated with local influencers and travel enthusiasts to create authentic and engaging content that showcased Seawings’ experiences.
User-Generated Content: We encouraged customers to share their own Seawings experiences on social media and reshared user-generated content, thereby increasing organic reach and credibility.
Promotions and Campaigns: We created and managed social media campaigns and promotions to attract new customers and keep existing ones engaged.
Cognitive Branding’s strategic approach to social media management yielded significant results:
Increased Brand Awareness: Seawings’ social media presence grew exponentially, making them one of the most recognized names in Dubai’s tourism industry.
Engaged Audience: The engagement plan fostered an active and passionate community of followers who eagerly shared their experiences and recommended Seawings to others.
Influencer Impact: Collaborations with influencers amplified Seawings’ reach, resulting in a surge of interest and bookings.
User Trust: User-generated content showcased authentic experiences and enhanced trust in the brand.
Coveted Experience: Seawings became one of the most coveted experiences in Dubai, drawing tourists from around the world.
Cognitive Branding’s social media management strategy transformed Seawings from a little-known seaplane operator into a renowned and highly sought-after tourism experience in Dubai, establishing a strong digital presence and brand reputation.
