Opel

Industry: Hardware

Scope: Branding and Packaging

Opel needed a cohesive brand identity and attractive packaging for their extensive range of products. The challenge was to create a design that stood out in a competitive market and appealed to a broad customer base.

Our team developed a unique brand identity for Opel, reflecting their commitment to quality and innovation. We designed packaging for over 220 SKUs across 20+ categories, ensuring consistency and visual appeal.

  1. Market Research:
    • Conducted thorough research to understand the competitive landscape and consumer preferences.
    • Identified key market trends and customer expectations to inform the branding strategy.
  2. Brand Strategy:
    • Created a strong, cohesive brand identity that resonates with Opel’s target audience.
    • Developed brand guidelines to ensure consistency across all marketing materials and product lines.
  3. Packaging Design:
    • Designed distinct and appealing packaging for each SKU, ensuring consistency across all categories.
    • Used high-quality materials and innovative design elements to enhance the visual appeal of the products.
    • Focused on functionality and durability to meet customer needs.
  4. Implementation:
    • Coordinated with manufacturers to ensure seamless execution of the packaging designs.
    • Managed the production process to maintain quality and consistency.
    • Launched the new branding and packaging in phases to maintain market momentum and build anticipation.

The branding and packaging initiative led to significant business growth for Opel:

  • Achieved over 12+ Crores INR in revenue in the first year.
  • Completed Packaging design of more than 220 SKUs in short time.
  • Enhanced brand recognition and customer loyalty.
  • Improved market share in the hardware industry.
  • Received positive feedback from customers and industry stakeholders.

Opel is a leading hardware company specializing in high-quality tools and equipment. They required a comprehensive branding and packaging solution to enhance their market presence and drive sales.