Industry: Business & Industrial

Scope: Rebranding, Corporate Identity

Butlers, a UK-based industrial laundry brand serving high-profile customers such as Emirates Airlines and Jumeirah Groups, embarked on a significant journey: the establishment of a state-of-the-art industrial laundry and cleaning facility. To align their brand with this new endeavour and maintain their reputation for excellence, Butlers required a total rebranding and the development of a robust corporate identity.

Brand Evaluation: We initiated the project with a thorough evaluation of Butlers’ existing brand, values, and customer perceptions. This step was vital to identify the brand’s strengths and weaknesses.
Rebranding Strategy: Based on our evaluation, we developed a rebranding strategy that would position Butlers as a leading player in the industrial laundry and cleaning sector. This included defining new brand values, mission, and vision.
Visual Identity: We crafted a new visual identity that conveyed Butlers’ commitment to excellence and innovation. This encompassed a redesigned logo, colour palette, typography guidelines, and visual elements that reflected the state-of-the-art nature of their facility.
Corporate Identity: We extended the visual identity to various corporate elements, including business cards, letterheads, email signatures, and other stationery, ensuring a consistent and professional brand image.
Website Redesign: Butlers’ online presence was crucial. We redesigned their website to align with the new brand identity, making it user-friendly and informative for potential clients and partners.
Marketing Collateral: We created marketing collateral, including brochures and presentations, that showcased Butlers’ services and facility, highlighting their unique selling points.
Brand Guidelines: Comprehensive brand guidelines were developed to ensure consistency in the application of the new brand identity across all touchpoints.

Cognitive Branding’s rebranding and corporate identity efforts led to significant outcomes:

Modernised Brand Image: Butlers’ brand image was modernised, reflecting their state-of-the-art facility and their commitment to excellence.
Enhanced Credibility: The new corporate identity increased Butlers’ credibility and trustworthiness, vital in the business and industrial sector.
Improved Online Presence: The redesigned website provided a user-friendly platform for potential clients, driving engagement and inquiries.
Consistency: The comprehensive brand guidelines ensured that the new brand identity was consistently applied across all communications and materials.

Butlers successfully transitioned to their new state-of-the-art facility with a reinvigorated brand that positioned them as a top player in the industrial laundry and cleaning sector, reaffirming their commitment to quality and innovation.