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Cosmo Developments was launching Brabus Island Abu Dhabi — an ultra-luxury island development in partnership with Brabus. While the branding was to be created solely for Cosmo as a standalone identity, the event and launch materials had to harmoniously reflect both Cosmo’s brand aesthetic and Brabus’s high-end, performance-driven image. The challenge was to craft a distinct brand for Cosmo while co-branding launch collaterals with precision and prestige.
Cognitive Branding delivered a multi-tiered creative and strategic solution:
Developed Cosmo’s brand identity — logo, color palette, type system, and design language
Built comprehensive brand guidelines to ensure consistency across all future collateral
Designed premium launch event invitations that balanced Brabus’s legacy of engineering luxury with Cosmo’s clean, architectural sensibility
Handled on-ground branding and digital assets for the launch event
Conceptualized and developed a custom website to showcase the Brabus Island project with a luxurious user interface and seamless responsiveness
Cosmo launched with a distinct brand identity that stood strong on its own. The event invitation and communication materials successfully blended the visual languages of both Cosmo and Brabus, setting the tone for a high-profile island launch. The website created for the project became a key digital asset — enabling high-value inquiries, building credibility, and setting the visual standard for future projects.
Cognitive Branding created a standalone identity for Cosmo Developments and led the design and development of all collaterals for the Brabus Island Abu Dhabi launch. The result was a refined, dual-branded experience that spoke to elite clientele while establishing Cosmo as a serious player in premium real estate.